Basik is a way of rediscovering music, a way of getting to know and connecting people through it in warm environments.

The redesign proposal aimed to continue with the same brand discourse, the red and its predominant ‘A’ symbol, but in this case we wanted to soften the stroke and the line to follow the brand values, for this reason we selected Quicksand, a friendly typography.

A new visual system was created to give life to each of the pieces that were to emerge with a more modern and cleaner, following the trends and to the current moment of the brand.