The concept of a second chance is the central idea behind Doña, a restaurant in Guadalajara that brings new life to an old venue, preserving its original essence, but with a fresh and renewed image.

The primary goal of the design was to achieve a simple aesthetic and accessible without renouncing the elegance. To accomplish this, Swear Display, a bold and expressive typeface that lends sophistication to the brand’s visuals, was proposed and complemented by the simpler and cleaner Josphine Sans. Regarding color, certain tones from the previous restaurant were preserved to maintain its essence.

Also, illustrations were created and integrated into the brand according to the various applications, all aligned with the same visual style.