Vi&Ve is a space for educating and social integration for people with functional diversity. Its multidisciplinary team contributes to the constant development of the users.
A comprehensive redesign was carried out, also it was proposed a new name for the brand. The redesign was mainly focused on its visual system.
The focus of the brand’s new image was clear: to have fun while teaching and to enjoy learning.
It was proposed a colorful and cheerful color palette with bright tones. For the main typography, it was selected Boris, a display font with a lot of character designed by Giulia Boggio. Also it was suggested a secondary typeface with similar finishes to the main one, Gesta in its regular and medium weights